Marketing
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Congruency, Expectations and Consumer Behavior in Digital Environments
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Consumer Awareness and Textile Sustainability
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Consumer-Driven Demand and Operations Management Models (A Systematic Study of Information-Technology-Enabled Sales Mechanisms)
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Contemporary Case Studies on Fashion Production, Marketing and Operations
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Contemporary Retail Marketing in Emerging Economies (The Case of Ghana’s Supermarket Chains)
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Contemporary Thoughts on Corporate Branding and Corporate Identity Management
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Corporate Communications (Convention, Complexity and Critique)
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Country-Specific Effects of Reputation (A Cross-Country Comparison of Online Auction Markets)
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Create and Deliver a Killer Product Demo (Tips and Tricks to Wow Your Customers)
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Cross-Cultural Brand Personality and Brand Desirability (An Empirical Approach to the Role of Culture on this Mediated Interplay)
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Cross-Cultural Personal Selling (Agents’ Competences in International Personal Selling of Services)
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Customer Co-Design (A Study in the Mass Customization Industry)
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