Marketing
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Brand Storytelling in the Digital Age (Theories, Practice and Application)
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Brandjack (How your reputation is at risk from brand pirates and what to do about it)
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Bricks to Clicks (Why Some Brands Will Thrive in E-Commerce and Others Won’t)
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Broadband as a Video Platform (Strategies for Africa)
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Building a StoryBrand (Clarify Your Message So Customers Will Listen)
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Building Brand Authenticity (7 Habits of Iconic Brands)
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Building Brand Experiences (A Practical Guide to Retaining Brand Relevance)
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Building Digital Culture (A Practical Guide to Successful Digital Transformation)
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Business Intelligence for New-Generation Managers (Current Avenues of Development)
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Business Relationship Management and Marketing (Mastering Business Markets)
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Business-to-Business Marketing
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Case Studies on Social Marketing (A Global Perspective)
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