Marketing
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Value Chain Marketing (A Marketing Strategy to Overcome Immediate Customer Innovation Resistance)
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Vertical Price Coordination and Brand Care (Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance)
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Video Marketing (Create Engaging Video Campaigns to Drive Brand Growth and Sales)
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Vintage Luxury Fashion (Exploring the Rise of the Secondhand Clothing Trade)
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Western European Perspectives on the Development of Public Relations (Other Voices)
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What About the Future? (New Perspectives on Planning, Forecasting and Complexity)
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What Great Brands Do (The Seven Brand-Building Principles that Separate the Best from the Rest)
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When Luxury Meets Art (Forms of Collaboration between Luxury Brands and the Arts)
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Why Marketing to Women Doesn’t Work (Using Market Segmentation to Understand Consumer Needs)
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Why People (Don’t) Buy (The Go and Stop Signals)
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Wine Positioning (A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World)
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YouthNation (Building Remarkable Brands in a Youth-Driven Culture)
Original price was: $29.99.$24.99Current price is: $24.99.