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The Global Brand (How to Create and Develop Lasting Brand Value in the World Market)
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The Global Private Health & Fitness Business (A Marketing Perspective)
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The Golden Crossroads (Multidisciplinary Findings for Business Success from the Worlds of Fine Arts, Design and Culture)
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The Great Facilitator (Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research)
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The Growth of the Scholarly Publishing Industry in the U.S. (A Business History of a Changing Marketplace, 1939–1946)
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The Handbook of Market Intelligence (Understand, Compete and Grow in Global Markets)
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The New Rules of Marketing and PR (How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly)
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The Nonprofit Marketing Guide (High-Impact, Low-Cost Ways to Build Support for Your Good Cause)
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The Palgrave Handbook of Interactive Marketing
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The Power of Communicating the Family Firm Status (The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness)
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The Power of Customer Misbehavior (Drive Growth and Innovation by Learning from Your Customers)
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The Pricing Compass (Finding the Solution to Your Pricing Puzzle)
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