Marketing
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The Art of the Pitch (Persuasion and Presentation Skills that Win Business)
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The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits (How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits)
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The Brand Strategy Canvas (A One-Page Guide for Startups)
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The Branded Mind (What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand)
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The Challenge for Japanese Multinationals (Strategic Issues for Global Management)
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The Compliance Business and Its Customers (Gaining Competitive Advantage by Controlling Your Customers)
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The Corporate Reputation of Multinational Corporations (An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations)
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The Design Imperative (The Art and Science of Design Management)
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The DNA of Customer Experience (How Emotions Drive Value)
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The Dominant Influence of Marketing in the 21st Century (The Marketing Leviathan)
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The End of Marketing (Humanizing Your Brand in the Age of Social Media)
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The FORA Framework (A Fuzzy Grassroots Ontology for Online Reputation Management)
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