Marketing
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Sensory Marketing in Retail (An Introduction to the Multisensory Nature of Retail Stores)
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Services Marketing Cases in Emerging Markets (An Asian Perspective)
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Services Marketing Issues in Emerging Economies
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Sharing Behavior of Brand Crisis Information on Social Media (A Case Study of Chinese Weibo)
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Signaling Family Firm Identity (Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer)
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Small Data, Big Disruptions (How to Spot Signals of Change and Manage Uncertainty)
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Smart Retailing (Technologies and Strategies)
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Smart Technologies (Scope and Applications)
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Social Big Data Analytics (Practices, Techniques, and Applications)
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Social Marketing and Sustainable Development Goals (SDGs) (Case Studies for a Global Perspective)
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Social Media Marketing (Emerging Concepts and Applications)
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Social Media Marketing (Game Theory and the Emergence of Collaboration)
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