Marketing
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Research Methodology in Marketing (Theory Development, Empirical Approaches and Philosophy of Science Considerations)
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Resonate (Present Visual Stories that Transform Audiences)
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Retail Brand Equity and Loyalty (Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing)
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Retail Internationalization in China (Expansion of Foreign Retailers)
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Retail Marketing and Sales Performance (A Definitive Guide to Optimizing Service Quality and Sales Effectiveness)
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Rethinking Place Branding (Comprehensive Brand Development for Cities and Regions)
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Return of the Hustle (The Art of Marketing With Music)
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Rivalry and Group Behavior Among Consumers and Brands (Comparisons In and Out of the Sport Context)
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Romancing the Brand (How Brands Create Strong, Intimate Relationships with Consumers)
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Segmentation in Social Marketing (Process, Methods and Application)
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Selected Essays on Corporate Reputation and Social Media (Collection of Empirical Evidence)
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Sensory Marketing
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