Marketing
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Programmatic Advertising (The Successful Transformation to Automated, Data-Driven Marketing in Real-Time)
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Public Branding and Marketing (A Global Viewpoint)
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Public Sector Marketing Communications Volume I (Public Relations and Brand Communication Perspectives)
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Qualitative Consumer and Marketing Research
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Questionnaire Design (How to Plan, Structure and Write Survey Material for Effective Market Research)
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Race in the Marketplace (Crossing Critical Boundaries)
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Re-Modeling the Brand Purchase Funnel (Conceptualization and Empirical Application)
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Recovery Management in Business-to-Business Markets (Conceptual Dimensions, Relational Consequences and Financial Contributions)
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Redesigning Manufacturing (Reimagining the Business of Making in the UK)
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Reengineering Corporate Communication (A Marketer’s Perspective Offering New Concepts, Processes, Tools, and Templates)
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Reimagining Luxury (Building a Sustainable Future for your Brand)
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Relationship between R&D and Financial Performance in Indian Pharmaceutical Industry
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