Marketing
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Obstructive Marketing: Restricting Distribution of Products and Services in the Age of Asymmetric Warfare
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Online Brand Communities (Using the Social Web for Branding and Marketing)
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Open Evaluation (Integrating Users into the Selection of New Product Ideas)
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Operationalizing Dynamic Pricing Models (Bayesian Demand Forecasting and Customer Choice Modeling for Low Cost Carriers)
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Order in Chaos – Cybernetics of Brand Management
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Organisational Buying (A Multidisciplinary Perspective)
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Organizational Video-Ethnography Revisited (Making Visible Material, Embodied and Sensory Practices)
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Organizations in the Face of Crisis (Managing the Brand and Stakeholders)
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Perceived Brand Localness (An Empirical Study of the German Fashion Market)
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Performance Excellence in Marketing, Sales and Pricing (Leveraging Change, Lean and Innovation Management)
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Perspectives on Consumer Choice (From Behavior to Action, from Action to Agency)
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Perspectives on Public Relations Historiography and Historical Theorization (Other Voices)
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