Marketing
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Advances in Luxury Brand Management
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Advertising as Multilingual Communication
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Advertising in Contemporary Consumer Culture
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Advertising in the Aging Society (Understanding Representations, Practitioners, and Consumers in Japan)
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Aerospace Marketing Management (A Handbook for the Entire Value Chain)
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Agile Marketing Performance Management (10 Success Factors for Maximizing Marketing ROI Dynamically)
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Agile Marketing Strategies (New Approaches to Engaging Consumer Behavior)
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AI in Marketing, Sales and Service (How Marketers without a Data Science Degree can use AI, Big Data and Bots)
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Analytical Modeling Research in Fashion Business
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Animation and Advertising
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Applied Conjoint Analysis
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Architecting Experience: A Marketing Science And Digital Analytics Handbook
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