Marketing
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Measuring Customer Experience (How to Develop and Execute the Most Profitable Customer Experience Strategies)
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Meta-Luxury (Brands and the Culture of Excellence)
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Middle Eastern and African Perspectives on the Development of Public Relations (Other Voices)
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Mixed Method Research Design (An Application in Consumer-Brand Relationships (CBR))
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Multichannel Marketing (Strategy – Design – Digital Technology)
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Multinationals and Global Consumers (Tension, Potential and Competition)
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Multisensory Design of Retail Environments (Vision, Sound, and Scent)
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Multisensory in Stationary Retail (Principles and Practice of Customer-Centered Store Design)
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National Brands and Private Labels in Retailing (First International Symposium NB&PL, Barcelona, June 2014)
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New Consumer Marketing (Managing a Living Demand System)
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New Online Retailing (Innovation and Transformation)
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No Forms. No Spam. No Cold Calls. (The Next Generation of Account-Based Sales and Marketing)
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