Marketing
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Market Entry into the USA (Why European Companies Fail and How to Succeed)
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Market Entry Strategies in Eastern Europe in the Context of the European Union (An Empirical Research into German Firms Entering the Polish Market)
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Market Research (The Process, Data, and Methods Using Stata)
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Market Research in Practice (An Introduction to Gaining Greater Market Insight)
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Market Research with Panels (Types, Surveys, Analysis, and Applications)
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Market-Value Pricing (Definitions, Concepts, and Processes for Market-Value Centric Pricing)
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Marketing Cases from Emerging Markets
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Marketing Communications (A European Perspective)
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Marketing Communications and Brand Development in Emerging Markets Volume II (Insights for a Changing World)
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Marketing Communications in Emerging Economies, Volume I (Foundational and Contemporary Issues)
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Marketing Communications in Emerging Economies, Volume II (Conceptual Issues and Empirical Evidence)
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Marketing Competences and Strategic Flexibility in China
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