Marketing
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Lightning in a Bottle (The Proven System to Create New Ideas and Products That Work)
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Luxury Online (Styles, Systems, Strategies)
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Luxury Strategy in Action
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Luxury the Chinese Way (The Emergence of a New Competitive Scenario)
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Machine Learning and Artificial Intelligence in Marketing and Sales (Essential Reference for Practitioners and Data Scientists)
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Make a Fortune Promoting Other People’s Stuff Online
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Making a Difference Through Marketing (A Quest for Diverse Perspectives)
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Making Social Technologies Work (Leveraging the Power and Managing Perils of Social Technologies in Business)
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Managing Media Businesses (A Game Plan to Navigate Disruption and Uncertainty)
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Managing Negative Word-of-Mouth on Social Media Platforms (The Effect of Hotel Management Responses on Observers’ Purchase Intention)
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Managing Online Reputation (How to Protect Your Company on Social Media)
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Managing Social Media and Consumerism (The Grapevine Effect in Competitive Markets)
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