Marketing
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Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement
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Handbook of Research on Retailer-Consumer Relationship Development
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Handbook of Strategic Account Management (A Comprehensive Resource)
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Harnessing the Power of Social Media and Web Analytics
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Healthcare Relationship Marketing: Strategy, Design and Measurement
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Hit Brands (How Music Builds Value for the World’s Smartest Brands)
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How Brands Grow
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How to Measure Digital Marketing (Metrics for Assessing Impact and Designing Success)
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Hybrid Value Creation
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Identity-Based Brand Management (Fundamentals—Strategy—Implementation—Controlling)
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Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online (Attract, Engage, and Delight Customers Online)
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Influencer Marketing for Brands (What YouTube and Instagram Can Teach You About the Future of Digital Advertising)
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